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KETL Mtn. Apparel

Platforms: Meta Ads, Google Ads, TikTok Ads, Bing Ads, Shopify


Increase in Revenue, YoY


Increase in ROAS, YoY


Increase in CTR, YoY


KETL Mtn. Apparel, a brand dedicated to producing technical apparel for outdoor enthusiasts, partnered with Function Growth from their inception. The focus was on amplifying their digital presence, especially through a refined Google Shopping strategy and enhanced social media advertising.


Client Testimonial

"Function Growth has been instrumental from day one. Their expertise in digital marketing, particularly in optimizing our Google Shopping and social media ad campaigns, has driven phenomenal growth for our brand."

- Jeff Cayley, CEO at KETL Mtn. Apparel



Function Growth took a comprehensive approach to elevate KETL Mtn. Apparel’s online marketing. The cornerstone of this strategy was an overhaul of their Google Shopping presence. This involved meticulous keyword research and optimization of product feeds, including images, titles, and descriptions, to enhance visibility and appeal to a targeted audience.


In parallel, Function Growth fine-tuned KETL Mtn. Apparel’s Meta and TikTok video ad campaigns. Best practices were implemented, along with extensive split testing, to ascertain the most effective ad formats and messages. The structuring of their ad accounts was also revamped, enabling horizontal scaling - a strategy that significantly broadened their reach without compromising on ad quality or audience relevance.



The results of these concerted efforts were remarkable. KETL Mtn. Apparel experienced a staggering 193% increase in revenue year-over-year. Additionally, their return on ad spend (ROAS) climbed by 41%, and click-through rates (CTR) saw a 27% increase. These metrics are a testament to the effectiveness of Function Growth's tailored and data-driven approach in scaling KETL Mtn. Apparel's digital marketing efforts and expanding their reach profitably.

Your Growth Journey Starts Here

Ready to redefine your digital strategy? Get in touch and see what Function Growth can do for you.

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