Black November is here! I hope you all crush your revenue goals this month.
Here’s my Black Friday eCommerce checklist to help prepare:
✅ Save fresh ads for later in the month (avoid creative fatigue).
✅ Make sure “sale price” is showing in all of your data feeds.
✅ Stagger your promotions to promote scarcity.
✅ Add a countdown timer to key landing pages.
✅ Open discounts to your most valuable customers first.
✅ Offer bundles to increase order values.
✅ Launch your ads early (approvals can take longer this month).
✅ Send a genuine thank you to your customers/clients.
✅ Promote early gifting by communicating shipping cutoffs.
✅ Offer extended holiday returns to reduce hesitation.
✅ Comb through your conversion funnel for bugs.
✅ Test all web browsers (don’t forget in-app Safari).
✅ Engage previous purchasers with cross & up-sells.
Thanks for tunning in for another growth marketing read! Best of luck with your sales this month. Reach out if you have any questions along the way.